About US
Cannes · Est. 1987
Timeless, made by hand
About Auróre
The spirit of the Riviera
Auróre makes timeless footwear and clothing the way they were once made on the Côte d'Azur: by hand, from the finest suede and leather. Each piece is made to go from a morning on the terrace to a late dinner by the sea, and to feel as good in its tenth summer as in its first.
Our Story
Born in Cannes
Auróre was established in Cannes in 1987, where the light, the sea and an easy kind of elegance set the standard. The Riviera has always dressed with restraint: soft suede, clean linen, nothing that needs to announce itself.
We keep that spirit in everything we make. Quiet pieces, made properly and meant to be lived in.
Craftsmanship
Handcrafted in France
Every pair is shaped and finished by hand from supple suede calfskin with a smooth, velvety finish. The hand-stitching is left on show, because it is the clearest sign of the work inside.
Experience In Person
Auróre in Cannes
Auróre came to life in Cannes in a way no screen could replicate. For a few weeks our pop-up brought the full world of Auróre to the Riviera, where every detail of the collection could be seen, touched and experienced firsthand.
01
Timeless
Clean lines and quiet colours, designed to outlast the season rather than follow it.
02
By Hand
Handcrafted in France from the finest suede and leather, shaped and finished by hand.
03
Effortless
Made for the Riviera: from the terrace to dinner by the sea, without a second thought.
“Real luxury doesn’t need a logo. It lives in the softness of suede, the line of a hand-sewn seam and the ease of something made to be worn for years.”
The Auróre standard
Fall/Winter 2026
Explore the collection
Footwear and clothing, handcrafted in France